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PRASHANT SHARDAAgentic AI Transformation Consultant

Performance Marketing

Senior-led performance marketing, run by AI agents.

I've managed $11M+ a year in ad spend. I set the strategy and make the calls; AI agents watch every campaign, every day, so budget never burns overnight and nothing waits for the weekly review.

Get a free Wasted Spend AuditBook a call
a year in ad spend managed across Meta, Google and affiliates
$11M+a year in ad spend managed across Meta, Google and affiliates
users on the platform where I ran growth
100M+users on the platform where I ran growth
paid activations at Disney+ Hotstar
+22%paid activations at Disney+ Hotstar
regions run at once: India, the US and Europe
3regions run at once: India, the US and Europe

Who it's for

Companies already spending on ads that want every dollar to work harder

  • Subscription apps

    OTT, audio, edtech, fitness and other paid apps. Trials, paywalls, renewals and churn.

    Judged on: Cost per paying subscriber · payback

  • D2C & e-commerce

    Brands selling on their own store and on marketplaces like Amazon and Flipkart.

    Judged on: ROAS · cost per order · repeat rate

  • Mobile apps

    Install campaigns that are judged on what users do after they install, not on cheap installs.

    Judged on: Cost per active user · day-30 retention

  • B2B & SaaS

    Lead generation that the sales team actually wants: qualified demos, not form fills.

    Judged on: Cost per qualified lead · pipeline

Best fit: $10K+ a month in ad spend (₹5 lakh+ in India), in the US, India, Europe or the Middle East.

Channels I run

Every channel your customers are on

Search & shopping

  • Google Search
  • Performance Max
  • Google Shopping
  • Microsoft Ads

Social

  • Meta (Facebook & Instagram)
  • TikTok
  • LinkedIn
  • YouTube

Apps

  • Google App Campaigns
  • Apple Search Ads
  • Meta app ads
  • AppsFlyer

Marketplaces

  • Amazon Ads
  • Flipkart Ads
  • Walmart Connect

Programmatic

  • DV360
  • The Trade Desk

Retention

  • Email
  • WhatsApp
  • Push
  • CRM journeys

The difference

Agents do the watching. I make the calls.

Most accounts are checked once a week by a junior manager. Mine are checked every day by agents, and every budget or creative change they suggest is reviewed by me before it goes live.

Try the Marketing Agent demo

  • Watches every account, every day

    Spend, cost per result and conversions are checked against target each morning, not at the weekly review.

  • Catches problems overnight

    A cost spike, a broken pixel or an ad set burning budget raises an alert with the likely cause.

  • Spots tired creatives early

    When frequency climbs and clicks fall, it drafts new creative briefs before results drop.

  • Reports in plain English

    A weekly note on what changed, why, and what's planned next. No 40-tab spreadsheets.

How we work

Start with a free audit. Stay because it works.

  1. 148 hours

    Free Wasted Spend Audit

    Read-only access to your ad accounts. You get a short report: where money is wasted, what's working, and the five fixes I'd make first.

  2. 2First month

    30-day Growth Sprint

    Fix tracking, rebuild account structure, launch a creative testing plan and agree the target, e.g. cost per paying customer.

  3. 3Ongoing

    Monthly management

    I run the accounts with agents watching them daily. Weekly notes, a monthly review, 30 days' notice to stop.

Track record

Problems I've solved before

Pocket FM

Audio subscription app · India, US, Europe

Rising acquisition costs and flat retention at 100M+ users

The problem: As spend scaled across three regions, the cost of acquiring each user kept rising, while average retention stayed flat. More budget was buying more installs, not more paying listeners.

What I did

  • Moved $11M+ a year of Meta, Google and affiliate spend from cost per install to cost per paying user and cohort payback
  • Built lifecycle cohorts (new, active, lapsing, churned, high-value) with a journey for each across push, email and in-app
  • Ran pricing, paywall, offer and bundle tests to lift paid conversion from the users already acquired
  • Added telecom, OEM and fintech distribution partnerships as acquisition channels beyond paid media

Result

  • Budget decisions based on which users pay and stay, not on install volume
  • Retention journeys for every stage of the user lifecycle
  • Partner channels adding users alongside paid media

Disney+ Hotstar

OTT streaming

Turning sign-ups into paying subscribers

The problem: Strong top-of-funnel traffic, but too few visitors converting to a paid plan and staying past renewal.

What I did

  • Ran paid acquisition and re-engagement on search and social, accountable for CAC and ROAS
  • Worked with product on onboarding, paywall and pricing
  • Built renewal and anti-churn journeys

Result

  • +22% growth in paid activations

Fundoogadgets

D2C consumer electronics · Amazon, Flipkart and own store

Growing a brand across marketplaces with a tiny team

The problem: Selling on three channels with a small budget, where every rupee of ad spend had to return a profit.

What I did

  • Ran marketplace ads and paid social, with pricing and merchandising tied to margin
  • Built repeat-purchase, abandoned-cart and win-back journeys on WhatsApp and email

Result

  • Scaled to about $340K (₹3 Cr) a year in revenue
  • Three sales channels run end to end

Free Wasted Spend Audit

Find out where your ad budget is leaking

Share read-only access and within 48 hours you get a short, plain-English report:

  • Where spend is wasted: audiences, placements, keywords
  • Which ads are tired and which are carrying the account
  • Whether your tracking can be trusted
  • The five changes I'd make first, with expected impact

You keep the report whether or not we work together.

Where you advertise today

Free, no obligation. Read-only access only.

Questions

Common questions

What's the minimum ad budget you work with?

Usually $10,000 a month (₹5 lakh in India) or more across channels. Below that, a big share of the budget would go to management instead of media.

Who owns the ad accounts?

You do, always. I work inside your accounts with the access you grant, and you pay the ad platforms directly. Your ad budget never passes through me.

How do you charge?

A monthly fee based on your spend and the number of channels, agreed after the audit. No long contracts: 30 days' notice to stop.

Do you make the ads too?

I write the creative strategy and briefs, and work with trusted designers, video editors and creators to produce them. You can also use your own team.

Do you work with US companies?

Yes, and with companies in India, Europe and the Middle East. Reviews happen on a weekly call at a time that suits your team.