About Prashant Sharda
I've spent 20 years running the work that AI agents now do.
Growth, operations, CRM and P&L, at Pocket FM, Disney+ Hotstar, Alibaba's UCWeb, Tech Mahindra's Comviva and Times Internet. I know these workflows because I've owned the numbers they produce. Now I help companies hand the repeatable parts to AI agents, and I build those agents myself.
- years running growth, operations and P&L
- 20+years running growth, operations and P&L
- a year in digital media budgets managed (₹100 Cr+)
- $11M+a year in digital media budgets managed (₹100 Cr+)
- users on the platform where I led growth
- 100M+users on the platform where I led growth
- P&L owned across 60+ enterprise accounts (₹130 Cr+)
- $15MP&L owned across 60+ enterprise accounts (₹130 Cr+)
Why this matters for your AI project
Most AI projects fail on the business side, not the technology side.
I know the workflow before I automate it
I've run acquisition, retention, CRM, partnerships and operations teams. I can tell which steps should be automated and which need a person.
I've been accountable for the number
CAC, churn, revenue, P&L. Every agent I design is tied to a metric you already report on, so you can see whether it's paying off.
I build, not just advise
I design and ship working agents myself. You get something running in weeks, not a strategy deck.
What I bring
Six disciplines, one goal: AI that changes how the business runs.
Digital strategy
Deciding where digital and AI should change the business, and in what order, so the first agent pays for the next one.
Done it: Built digital businesses and growth functions from scratch at BIG FM, India TV and Times Internet.
Workflow automation
Mapping how work actually gets done, then handing the repeatable parts to agents with people approving what matters.
Done it: Automated repeat-purchase, cart and win-back journeys; build agents today with OpenAI, Make and n8n.
Operations
Running teams, targets and reviews. I know where work stalls, because I've been the one answering for it.
Done it: Led a 50+ person global operations organisation across product, analytics, revenue ops and marketing.
Digital marketing strategy
Acquisition, retention and monetisation planned as one system, measured on lifetime value, not clicks.
Done it: Managed $11M+ a year across Meta, Google and affiliates; owned CAC, ROAS and channel mix.
Martech & CRM
Segments, journeys and the data plumbing underneath. Agents are only as good as the CRM they read and write.
Done it: Owned martech and CRM capabilities (segmentation, journeys, push, email) across operator accounts in 5 regions.
Business process optimisation
Finding the 20% of steps that cause 80% of the delay, fixing the process first, then automating it.
Done it: Paywall, pricing and onboarding optimisation that lifted paid activations 22% at Disney+ Hotstar.
Industries
Six industries, from the inside
OTT & subscription
Paid subscribers, paywalls, churn and lifecycle
- Pocket FM
- Disney+ Hotstar
- Comviva
Digital media & publishing
Audience growth, ad revenue and partnerships
- BIG FM
- Times Internet
- India TV
- NDTV Convergence
E-commerce & D2C
Marketplaces, own store, performance marketing
- Fundoogadgets
- Pocket FM
Consumer electronics & devices
Device ecosystems, app stores, preloads
- Nokia
- Fundoogadgets
- OEM partners
Fintech & payments
Mobile payments and fintech distribution
- Comviva
- Fintech partners
IT & telecom services
Enterprise accounts and operator partnerships
- Comviva (Tech Mahindra)
- Alibaba UCWeb
Career
Where I learned what to automate
Every role taught me something about how work really gets done. Where there's a matching agent in the AI Lab, you can see it working.
- BIG FMReliance Broadcast Network
Digital media
Head of Growth
BIG FM (Reliance Broadcast Network) · Founding growth leader for BIG FM's new digital subscription super app.
- Building the growth function from scratch: performance, analytics, retention, ASO and creative.
- Designed the full-funnel measurement framework, from acquisition to cohort revenue.
- Turning a national radio audience into digital subscribers through an on-air-to-app strategy.
0 → 1
growth function built ahead of launch
What it taught me
Starting from zero is the best moment to design automation in, rather than bolting it on later.
See the Executive Intelligence Agent - Pocket FM
D2C audio entertainment · India, US, Europe
Vice President – Growth, Business Development & Strategy
Pocket FM · Global audio platform with 100M+ users. Owned growth, partnerships and subscription revenue.
- Ran $11M+ a year of growth media across Meta, Google and affiliates.
- Built the teams running the whole subscription funnel: acquisition, activation, paid conversion, retention and reactivation.
- Designed lifecycle cohorts and journeys for new, active, lapsing, churned and high-value users.
- Led pricing, paywall, offer and bundle tests; struck telecom, OEM and fintech distribution deals.
100M+
users across India, the US and Europe
What it taught me
At this scale, the bottleneck isn't ideas, it's the hours spent reviewing campaigns and cohorts. That's exactly what agents now do overnight.
See the Marketing Agent - ComvivaTech Mahindra
IT services · Fintech · Martech
AVP – Global Digital Business Operations
Comviva (Tech Mahindra) · Digital platforms for telecom operators across the Middle East, Africa, Southeast Asia and South Asia.
- Owned a $15M P&L across 60+ enterprise accounts: OTT billing, mobile payments, martech and CRM.
- Added $1.7M in new revenue through upsell, cross-sell and pricing.
- Led a 50+ person team across operations, product, analytics, marketing, revenue ops and partnerships.
60+
enterprise accounts in 5 regions
What it taught me
Enterprise operations run on hand-offs between teams. Each hand-off is a place an agent can save a day.
See the Customer Operations Agent - Fundoogadgets
E-commerce · Consumer electronics
Founder
Fundoogadgets · Self-funded D2C consumer electronics brand selling on Amazon, Flipkart and its own store.
- Ran everything: P&L, pricing, merchandising, marketplace operations and paid ads.
- Built repeat-purchase, abandoned-cart and win-back journeys on WhatsApp and email.
- Scaled revenue to about $340K (₹3 Cr) a year with a very small team.
3
sales channels run end to end: Amazon, Flipkart and direct
What it taught me
When you're the whole company, you learn which tasks are worth a person and which should never need one.
See the Sales Agent - Disney+ Hotstar
OTT streaming
Lead – Subscription Activation & Retention
Disney+ Hotstar · One of India's largest streaming platforms.
- Owned paid subscriber activation and retention.
- Ran paid acquisition and re-engagement across search and social, accountable for CAC and ROAS.
- Worked with product and engineering on onboarding, paywall and pricing; built renewal and anti-churn journeys.
+22%
growth in paid activations
What it taught me
Churn has a cause you can find in the data. An analytics agent finds it in seconds instead of a week.
See the Analytics Agent - Times Internet
Digital media
Head – Platform Growth & Business Development (NewsPoint)
Times Internet · Built publisher partnerships and monetisation for a news aggregation platform.
- Grew a network of 100+ publishers generating 35M+ monthly impressions.
- Improved programmatic fill rates and revenue yield through integrations and ad optimisation.
100+
publishers in the network
What it taught me
Partnerships scale on follow-up. Agents never forget the follow-up.
- UCWebAlibaba Group
Mobile internet
Director – Strategic Alliances & Monetisation
UCWeb (Alibaba Group) · Alibaba Group's mobile browser and mobile internet business.
- Managed a $15M revenue portfolio across direct sales, programmatic and agency partnerships.
- Led OEM, telecom and distribution partnerships behind 30M+ new users.
30M+
users added through partnerships
What it taught me
Big partnership programmes are mostly coordination. That coordination is now automatable.
- India TV
Broadcast & digital media
Business Head – Digital Revenue & Growth
India TV · Built the digital business of a national news broadcaster.
- Owned the digital P&L across web, mobile and YouTube: audience, distribution, advertising and partnership revenue.
P&L
owner for the digital business
What it taught me
Owning a P&L early taught me to judge every project, AI included, by what it returns.
Earlier career
Nokia India
Ecosystem partnerships for the Ovi Store
NDTV Convergence
Digital monetisation
Times Internet
Platform growth & digital business
SIEL Ltd
Distribution & sales
Builder, not just advisor
Things I've built and run myself
Alongside my corporate roles I design, build and operate AI products. It keeps my advice practical: I know what breaks in production, what it costs to run, and where people still need to be in the loop.
HisaabNow
An AI-powered billing and point-of-sale app for small businesses in India, built and run solo.
Ads agent
Manages Meta ad campaigns for HisaabNow: reviews performance daily and proposes budget and creative changes for approval.
SEO agent
An automated content and SEO pipeline with a human review dashboard before anything is published.
RentalNow
A booking and operations product for bike and car rental shops.
Platforms I've used hands-on
- Meta Ads
- Google Ads
- DV360
- The Trade Desk
- GA4
- AppsFlyer
- Mixpanel
- CleverTap
- Salesforce
- HubSpot
- WhatsApp automation
- Push & email
- Power BI
- OpenAI API
- Gemini
- Make
- n8n
Markets I've worked in
- United States
- Europe
- India
- Middle East
- Africa
- Southeast Asia
- South Asia
Let's find the first workflow to automate.
In 30 minutes we'll look at where your team's time goes and which agent would pay for itself first.